Yep. I screwed up. Things were going along fine with manufacturing thePUMPER, fine that is until I ran out of labels.
But, being the forward thinking business owner that I am, I had ordered replacement labels for the remainder of the bottles I had in stock.
So, I grabbed the roll, and installed it on my label machine and just kept right on going. Putting labels on the bottles is somewhat fulfilling, as it’s the last step in assembly.
So, I’m rolling along, and then I notice it. The labels are upside-down!! WTH? How can that be? It’s impossible to put them on the label machine backwards. What on earth is going on?
Then I figured it out. The printer made them come off the roll in the wrong direction.
When I ordered the first set of labels, the printer had me come in on a Saturday to do a run of 500 labels. I had previously submitted the artwork and told him the labels should come off with the labels wound out, left side first (or position 4). Well, in the course of printing the initial lot, he didn’t make a a note of the unwind direction, and instead of left side first, they were right side first (or position 3).
Not really a big problem, I just had to move the bottle stop to the other side, and readjust for the label position.
But I now had a couple of cases of bottles with the labels upside-down.
My loss. Your gain. These upside-down bottles are on the site at a 38% discount: Just $4.95 each.
Get one before they’re gone!